In this difficult market a big question everyone is asking is “How can I find buyers who are qualified”. No doubt this is an important question. However, if you find yourself asking this question your mind is 100% focused on the wrong thing. The question you should be asking yourself is not how you can find qualified buyers, but rather — How can I get qualified buyers to find me?

If you’re going to be successful in real estate you need to turn the sales process 180 degrees on its head. This means getting qualified buyers selling YOU on representing them. Here are 3 powerful Thought Leadership Marketing techniques that can make you the preferred agent in the eyes of unknown buyers within a very short period of time.

It bugs me when I see real estate agents throwing their money away. Contrary to misguided popular belief, real estate marketing is not about branding…it’s not about name recognition…it’s not about promotion. Marketing is about one thing: Selling more, faster. That’s it.

Let me show you an example of a marketing campaign that won’t sell more, faster. Follow me here…

A survey of NewsGeni.us readers had 10% of respondents listing “Barack Obama” top three concerns in the real estate industry. This was behind “foreclosures” but it was ahead of terms like “mortgage rates” and “tight credit.”

Let’s examine what an Obama presidency is likely to mean for the real estate industry, so we can better determine the best course of action to take for a Realtor™.

Based on Obama’s written policies from his website – www.barackobama.com/ -There are five (5) outcomes that appear fairly certain. They are: